Three Secrets That Make Journalists Better At PR
How To Deal With Media Scandals, Effectively What do you do when a journalist threatens to expose your skeletons? How do you handle career-threatening questions from the media? How do you ensure that any form of mudslinging doesn’t stick on you? Well, it depends on how innocent or guilty you are. Being honest with yourself is the first and best step to take. If you are guilty, you need to start by admitting that you are in deep shit because you are full of shit. This admission prepares your mind to take rational action. If you remain in denial, you will end up caught in a scandal. The second step is to immediately get yourself a public relations specialist who knows everything there is to know about the media industry. Most leaders in business, government and religion often make the mistake of rushing to their lawyers for defense against the media. They think that newspapers are a court of law. They have no idea that powerful journalists work on facts (gathered) and they d...